Canadian Sports Teams That Are Sponsored By Online Casinos

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Ever since the Covid-19 pandemic outbreak in 2019 through 2020, the online casino industry was given a massive chance to grow into becoming one of the most lucrative industries in the world. Now, the sector has grown, immensely, in popularity across the globe.

Although the reason people became interested in the industry in 2019 and recent years was due to being in lockdown in their homes with nothing to do, the industry also played its part in ensuring that its platforms are extremely luring to potential gamblers across the world through the implementation of advanced technology that made it rise above the land-based casinos in terms of games, bonuses, promotions and payment methods. The industry also adopted the use of various digital marketing strategies to bring its many platforms to the gamblers’ screens. One of the marketing strategies employed by the sector is by sponsoring gamblers’ favourite sports teams across the globe.


In Canada, the residents of the country have always been invested in all kinds of gambling-related activities, including playing online casino games, with over 70% of the Canuck population taking part in one form of gambling or the other. Aside from that, the Canadians are also in love with sports from lacrosse to ice hockey, soccer, football and many more. With the popularity of online casinos in Canada, and its competition being extremely fierce, it is a no-brainer to see these online casino websites like CasinoScout turning to popular sports teams for sponsorship deals to improve their brand awareness, trust, loyalty and many more within the borders of Canada. In this article, we will be looking at a few online casinos that have managed to sign partnership deals with popular sports teams in Canada in recent years.


Ottawa Redblacks Football Team & PointsBet Canada


After receiving its operating license from the Ontario government, PointsBet Canada made it a point to invest in the Canadian market as they partnered up with Ottawa Redblacks, a Canadian football franchise, for the 2022 football season.

This partnership deal with the Ottawa franchise will see PointsBet Canada’s branding appearing all over TD Place, the team’s home stadium, as well as on the team’s kit for the season. Aside from that, the stadium’s VIP area was rebranded as the PointsBet Sideline Club, making the supporters of the club understand that the gambling platform is now the official betting sponsor for the Ottawa team.


Toronto Blue Jays & theScore Bet


In April 2022, MLB Toronto Blue Jays announced a 10-year partnership with theScore Bet as its official gaming partner. When this deal was signed, it was tagged as the first of its kind in the country.

This deal with theScore Bet will see the platform have exclusive national marketing rights that spread across all gambling categories from online casinos to sports betting and fantasy sports. A branded premium of theScore Bet will also be seen at the Rogers Centre which is a popular entertainment hub for the fans.


Ottawa Atletico & ComeOn!


After signing a partnership deal with the Canadian Premier League, ComeOn! took it a step further by entering another deal with a team in the league; Ottawa Atletico.

The deal signed by the Ottawa franchise will see the online platform being featured as a kit sponsor for the team in the long term. But aside from that, nothing much is disclosed about the deal with the online gambling platform. However, we should be expecting to see some of its commercials flying around when Ottawa Atletico are playing against another soccer team.


Winnipeg Blue Bombers & BetRegal


On June 2022, Winnipeg Blue Bombers officially announced its partnership deal with Canadian BetRegal as the team’s official online sports gaming partner in the CFL.

The partnership deal will be adding to the fan engagement and experience as the supporters will be informed on free-to-play gaming through the stadium and online with activations and educational content. Game day activations will also be available for the fans of the club along with giveaways at the new BetRegal Gate 4. The online platform will also run an ongoing contest to give away tickets all season to the new Royal Box section on the East side of the stadium.