NJ Gambling Revenue Reaches All Time High, With Online Help
Written by; Joe Kwan
New Jersey’s gambling revenue matched its all-time high of $5.2 billion in 2022, but only half that amount was won by casinos from in-person gamblers.
Figures released last Tuesday by the New Jersey Division of Gaming Enforcement show the casinos, the horse tracks that take sports bets, and online partners of both types of gambling won $5.21 billion last year, up 10% from a year earlier and matching a level last seen in 2006. That was just before the advent of casino gambling in neighboring Pennsylvania sent New Jersey’s gambling industry into a downward spiral that eventually led to the closures of 5 of the 12 casinos that were operating at the time.
But the 2022 number was reached with a hefty assistance from internet gambling and sports betting — revenue streams that help contribute to the bottom line, but are also heavily shared with third parties such as sports books and tech platforms.
Sarah Grady, assistant director of the Lloyd Levenson Institute at Stockton University, which studies the Atlantic City gambling industry, recently discussed that it took an enormous amount of work by the casinos and state government to replicate the levels of 2006, when gambling revenue consisted solely of what was won from in-person gamblers.
“Grady stated, To compare these returns, it is important to consider how much the market has changed in the past 16 years,” she said. “To achieve the returns we have today took a substantial expansion and diversification of the New Jersey gaming product to compete with increased competition from neighboring states.”
That included the legalization of internet gambling in 2013, and the introduction of sports betting in 2018 following a U.S. Supreme Court ruling in a case brought by New Jersey that cleared the way for any state to offer legal sports betting; about two-thirds of the states now do.
“In 2022, the Atlantic City casino industry continued to face challenges, including the lingering effects from the pandemic, a difficult economy and high inflation,” said Mark Giannantonio, president of the Casino Association of New Jersey. “As we move into a new year, Atlantic City casinos are committed to providing the best possible experience for our customers, which includes making significant investments that will continue to solidify Atlantic City’s position as a world-class resort destination with top-notch dining, shopping and entertainment offerings.”
In-person winnings from gamblers finally surpassed pre-pandemic levels of 2019 — a long-sought goal of the Atlantic City casino industry. The casinos won $2.78 billion from in-person gamblers in 2022, compared with $2.68 billion in 2019.
Six casinos had more total gambling revenue in 2022 than they did the year before.
The market-leading Borgata won $1.3 billion in overall gambling revenue, up 18.2%. The Golden Nugget won $581 million, up 10.2%; Hard Rock won $576 million, up 12.7%; Ocean won $389 million, up 13.6%; Tropicana won $365 million, up 2.9%, and Bally’s won $198 million, up 37.3%.
Harrah’s won $258 million, down 3.4%; Caesars won $239 million, down 1%, and Resorts won $168 million, down 0.3%.
Resorts Digital, the casino’s online arm, won $546 million, up 21.3%. Caesars Interactive NJ won $113 million, up 1%.
In terms of in-person gambling revenue, the Borgata won $724 million, up 19.5%. Hard Rock won $492 million, up 14.2%; Ocean won $356 million, up 16.3%; Harrah’s won $257 million, down 3.2%; Tropicana won $248 million, down 1.8%; Caesars won $235 million, down 0.7%; Resorts won $167 million, up 0.8%; Bally’s won $153 million, up 9.4%; and Golden Nugget won $148 million, up 1.1%.
The casinos, sports books and internet gambling operations paid more than $526 million in taxes in 2022, nearly half of that coming from a 15% tax on online gambling revenue.
New Jersey’s casinos and horse tracks took nearly $11 billion worth of sports bets in 2022, just a tiny bit more than they did in 2021.
Of that $11 billion, the casinos, tracks and their online partners kept $726 million as revenue after paying off winning bets and other expenses.
The 2022 figures got a nice boost from a strong December, in which total gambling revenue was $454 million, up 12.5% from December 2021. In-person casino winnings were $215 million in December, up 1.8% from a year earlier.