On This Date 8/16/1970
The first year Milwaukee Brewers were having trouble drawing fans, so one enterprising supporter named Milt Mason decided to climb the scoreboard to attract attention to the team. Mason decked out in lederhosen and stayed on top of the scoreboard until the team drew more than 40,000. Mason climbed down the scoreboard as fans cheered as the Brewers won 4-3. His stay lasted 40 days until bat day at County Stadium drew 44,387 against the Cleveland Indians.