10 Best New Betting Sites

Last updated: June 22, 2023

As sporting events continue to gain popularity around the world, online betting has become an increasingly popular way for fans to engage with their favorite teams and competitions. A host of new betting sites and sportsbooks have entered the market, providing bettors with more options than ever before. However, with so many choices available, it can be difficult for beginners to navigate the world of online betting and find the right platform that aligns with their needs and preferences.

To make the best decision when choosing a new betting site, bettors should familiarize themselves with key features and factors, such as available bonuses, promotions, payment options, and mobile betting platforms. Additionally, it is crucial to consider the sports coverage and live streaming options, as well as country-specific regulations, to ensure that users can enjoy a seamless betting experience.

SportsbookBonus OfferBest FeaturesClaim Bonus
Existing Customer Promo Offers

Existing Customer Promo Offers

  • Very popular and trustworthy sportsbook
  • Competitive odds
  • Prop bets & parlays
  • iOS and Android mobile app
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Up to $1,250 Free Bet

Up to $1,250 Free Bet

  • Excellent rewards program
  • Licensed in over 10 states
  • NFL and NBA official partner
  • iOS and Android mobile app
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Free $1,000 Bet

Free $1,000 Bet

  • Very popular and trustworthy sportsbook
  • Competitive odds
  • Prop bets & parlays
  • iOS and Android mobile app
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2nd Chance Bet up to $250

2nd Chance Bet up to $250

  • Quick, reliable payouts
  • Daily house specials
  • Licensed in over 12 states
  • iOS and Android app
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No Sweat First Bet up to $1,000

No Sweat First Bet up to $1,000

  • Licensed in over 12 states
  • Casino, fantasy and facebook also available
  • Odds boosts
  • iOS and Android mobile app
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30% Same Game Parlay Profit Boost

30% Same Game Parlay Profit Boost

  • Huge global brand
  • Great parlay selection
  • 24/7 live chat
  • iOS and Android mobile app
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Up to $250 Free Bet

Up to $250 Free Bet

  • Wide selection of sports
  • Parlay boosters & early cash outs
  • Safe, trusted betting site
  • iOS and Android mobile app
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Bet $100 Get $50 Free Bet

Bet $100 Get $50 Free Bet

  • Online sportsbook + casino
  • Exclusive picks and offers
  • Earn five star rewards
  • iOS and Android mobile app
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Must be 21+ to participate. T&Cs apply.

Key Takeaways

  • New betting sites offer more options for bettors, but it’s essential to choose the right platform
  • Consider factors like bonuses, promotions, payment options, and mobile betting platforms for an optimal experience
  • Keep in mind sports coverage, live streaming options, and country-specific regulations when selecting a betting site

New Betting Sites Overview

Rise in Popularity

The online sports betting landscape has experienced a surge in popularity over recent years, with numerous new betting sites joining the industry. These new online sportsbooks offer exciting betting opportunities and fresh user experiences for both novice and experienced bettors alike. The increased interest in online sports betting stems from its ease of access and the opportunity for customers to place bets from anywhere, at any time.

Market Competition

The growth of new betting platforms has led to increased market competition among both well-established and new bookmakers. This competitive environment benefits bettors, as companies are continually pushed to improve their offerings, provide better odds, and extend more promotions to attract customers. The landscape’s vast expansion has also made it essential for bettors to stay informed about the best sports betting sites available.

Innovations and Features

Technological advancements have given rise to various innovations and features in online sports betting, with new betting sites consistently pushing the boundaries to provide unique and engaging experiences. Among these innovations are:

  • Improved User Interfaces: New online betting site platforms prioritize user experience, ensuring easy navigation, smooth functionality, and a visually appealing design.
  • In-Play Betting: In-play or live betting enables bettors to place wagers on events and matches already in progress, adding an extra layer of excitement and engagement.
  • Mobile Optimization: New betting sites recognize the importance of mobile accessibility and have optimized their platforms for seamless mobile betting via dedicated apps or mobile-friendly websites.
  • Multiple Payment Options: To cater to diverse customer preferences, new sports betting sites offer a wide range of payment methods, including cryptocurrencies.
  • Personalized Betting Experience: New online sportsbooks leverage data and machine learning algorithms to create personalized betting experiences, offering tailored promotions, odds, and content based on individual user preferences.

The rise of new betting sites in 2023 has transformed the sports betting industry, bringing with it increased competition, choice, and advancements. With more online sportsbooks available than ever before, it’s crucial for bettors to stay informed and diligently research the options to find the best platform according to their preferences and needs.

Choosing the Right Betting Site

Licenses and Regulations

When choosing a new betting site, it is important to ensure that they are operating legally. Look for sites that are licensed and regulated by reputable gaming authorities. This provides a measure of trust and security for users, knowing that the site is operating under strict legal and ethical standards. For instance, check for betting sites that have licenses from the appropriate state gaming commission in the US.

Reputation and Customer Service

Another key factor to consider is the reputation of the betting site. Read reviews and forums to get an idea of the overall perception of the site. A well-established sportsbook, like William Hill, is known for its years of experience and strong reputation in the industry. Good customer service is crucial, so check for sites that offer responsive and helpful support through multiple channels like live chat, email, or phone.

Available Betting Markets

The available betting markets on a site are an essential factor to consider. The more options a site offers, the better your chances of finding the bets that interest you. Make sure the site covers a wide variety of sports and leagues, as well as different types of bets such as moneyline, point spreads, totals, and props.

Quality of Odds

The odds offered by a betting site directly affect your potential winnings. Comparing the odds available at different sportsbooks can help you find the best value for your bets. Look for sites that offer competitive odds and regular promotions or bonuses to help maximize the potential returns on your wagers.

When choosing a betting site, it is also important to consider factors such as payouts, payout speed, deposits, payment methods, and betting options. The ease of depositing and withdrawing funds is crucial for a smooth betting experience. Look for sites that offer diverse and secure payment methods for deposits and withdrawals. In addition, ensure the site has a user-friendly interface and easy navigation to quickly find the markets and bets you are looking for.

Bonuses, Promotions, and Welcome Offers

Types of Bonuses

In the world of sports betting, there are various types of bonuses and promotions that attract new bettors. Some of the most common types include:

  • Welcome Bonuses: These are offered to new customers upon signing up and making their first deposit. For example, bet365 offers a bet $1, get $200 in bonus bets promotion.
  • Free Bets: These allow bettors to place bets without using their own money. Free bets can come in the form of a single bet or multiple bets with different values.
  • Deposit Bonuses: Matching a percentage of your deposit, these bonuses increase your bankroll before you start betting. For instance, DraftKings offers a deposit bonus of up to $1,000.
  • Rollover Requirements: Rollover requirements specify the number of times a bonus must be wagered before it can be withdrawn. These ensure that bonuses are used for actual bets rather than being cashed out immediately.

Benefits of Welcome Bonuses

Welcome bonuses provide several benefits to new and experienced punters alike:

  • Higher Bankroll: Bonuses give bettors more money to wager on sports, increasing their chances of winning and potentially making higher profits.
  • Lower Risk: Free bets and bonus bets lower the financial risk for bettors since they are not using their own money to wager.
  • Longevity: Through promotions and bonuses, bettors can extend their betting experience without spending additional funds.
  • Exploration: Welcome bonuses give bettors the chance to explore different markets and sports they might not have considered otherwise.

Terms and Conditions for Promotions

Before taking advantage of any promotion, it is important to understand the terms and conditions attached:

  • Eligibility: Some promotions are restricted to specific locations or limited to new customers only.
  • Expiration Date: Bonuses and promotions often have expiration dates, meaning they must be used within a certain time frame.
  • Wagering Requirements: In the form of rollover requirements, these dictate the number of times a bonus must be wagered before it can be withdrawn.
  • Minimum Odds: Some bonuses may come with minimum odds requirements that restrict the type of bets that can be placed using the bonus funds.

By staying informed about the different types of bonuses, their benefits, and the relevant terms and conditions, bettors can make the most of their sports betting experience.

Betting Sites and Payment Options

When exploring new betting sites, one crucial factor to consider is the available payment options. These can greatly affect your betting experience, as certain methods offer greater convenience, faster transaction times, and higher levels of security. In this section, we will discuss the main categories of payment options: Traditional Banking Options, Cryptocurrencies, and Digital Wallets.

Traditional Banking Options

Traditional banking options remain prevalent in the online betting industry for their familiarity, accessibility, and reliability. Typically, bettors can choose from the following:

  • Credit and Debit Cards: Visa, Mastercard, and American Express are widely accepted. These offer the advantage of instant deposits, but withdrawals can take 3-5 business days to process.
  • Bank Transfers: Involving a direct transfer of funds from your bank account to the betting site. This method generally has the longest processing times, with deposits taking 1-5 business days and withdrawals up to 10 business days.
  • Checks: Although less common today, some betting sites still accept personal checks or cashier’s checks. This method can take several weeks for deposits and withdrawals.

While these traditional methods are time-tested, they may lack the speed and anonymity offered by alternative payment options.


In recent years, cryptocurrencies like Bitcoin, Ethereum, Litecoin, and others have gained popularity as an innovative payment option for online betting. Key benefits of using cryptocurrencies include:

  • Privacy and Anonymity: Transactions are encrypted and do not require divulging personal information, providing a higher level of privacy for users.
  • Lower Fees: Cryptocurrency transactions usually have lower fees compared to traditional banking methods.
  • Quick Payouts: Cryptocurrency transactions are processed quickly, often enabling same-day withdrawals.

However, cryptocurrency values can be volatile, with potential fluctuations affecting a player’s winnings over time.

Digital Wallets

Digital wallets, such as PayPal, Skrill, and Neteller, provide a secure and efficient way to manage online betting transactions. Advantages of digital wallets include:

  • Speed: Deposits and withdrawals are generally processed faster than traditional banking options, often within 24 hours.
  • Security: Digital wallets use advanced security measures to protect user information and funds.
  • Convenience: Users can store multiple payment methods in a single digital wallet, streamlining the process of depositing and withdrawing funds across various betting sites.

However, it is vital to check each betting site for compatibility with specific digital wallet providers.

Top New Betting Sites and Sportsbooks


Best for: Mobile Sports Betting 

BetMGM is a household name in the US, catering to sports bettors in 23 states. It’s a user-friendly platform supported by a reliable app package, excellent for in-play betting. Registered members receive a risk-free bet of up to $1,000. 

The welcome offer is handy when betting on any of the 20 covered sports, with professional North American leagues receiving top priority. The proprietary Parlay Builder simplifies betting, and all betting tools are available on the app and website.


  • Live streaming
  • Competitive futures odds 
  • Early cashout
  • Reputable payment methods


  • Customer support isn’t fast 
  • Slow withdrawal speeds


Best for: Welcome Bonus

Celebrity endorsements are boosting Caesar’s reputation, along with sports betting licenses in 21 states. In every jurisdiction, bettors receive imperial treatment. The perks of membership are enticing bonuses: 100% match up to $1,250 as Bet Credit and renowned payment providers. 

The sports coverage is slightly smaller, with only 16 sports. However, the portfolio of betting opportunities includes moto sports, boxing, PGA tour, tennis tournaments, horse racing, and top-tIer competitions such as the NBA, NFL, MLB, and NCAA.


  • Generous promotions
  • Competitive betting odds on major leagues
  • No fees
  • Comprehensive customer support 


  • Missing niche sports
  • Outdated design 


Best for: VIP Benefits
Several reasons enable DraftKings to rank as a premier online sportsbook, with a responsive desktop version and a slick app. The coverage includes over 24 sports, with a focus on US professional and collegiate leagues. 

DraftKings is known for the expedient processing of withdrawals and a rewarding Dynasty VIP Club. The loyalty program augments the generous promotional department, offering a New Customer deal of a 20% match up to $1,000. 


  • Official partner of multiple sports leagues 
  • Multi-tier loyalty program
  • Odds boosts & competitive betting lines
  • Same-Game Parlays


  • Limited payment provider options
  • Requires a higher vig


Best for: Customer Support

A glance at its coverage of sports betting markets and odds indicates BetRivers can compete on equal footing with bigger brands. Licensed in 12 states, this operator has a top-notch app, consistent promotional deals, and competent customer support. A betting adventure starts with a Second Chance Free Bet 100% match up to $500. 

Well-known US sports leagues, European competitions, and events such as Wimbledon, UFC, and Kentucky Derby are regularly on the repertoire. Withdrawal requests are processed within 3 days. 


  • Live streaming
  • In-play bets on multiple leagues
  • Diverse promotional offer
  • Fast withdrawal system


  • Outdated website design
  • No player statistics


Best for: Fantasy Sports

FanDuel innovated betting on fantasy sports but did a great job covering traditional sports. FanDuel is certified in 18 US states, and odds and promotions are competitive. Bettors can wager on NFL, MLS, NCAAB, and other popular domestic and international leagues. 

This operator welcomes new members with a free first bet up to $1,000. Besides the vast sports coverage, the app and a neat bet builder feature make FanDuel a premium sportsbook. 


  • Fantasy sports betting
  • Intuitive app
  • FanDuel TV
  • Live chat 24/7


  • No VIP program
  • High juice

Sports Coverage and Live Streaming

Major Sports Leagues

When looking for a new betting site, one important aspect to consider is the variety of sports coverage, especially for major sports leagues. Most new betting sites offer a wide range of options for betting on popular sports such as football, NBA, NFL football, NHL hockey, and MLB baseball. With these sites, bettors can enjoy live streaming of games, allowing them to closely follow their favorite teams and place bets in real-time.

  • Football: Many betting sites provide extensive coverage of football matches from various leagues around the world, including the English Premier League, La Liga, Serie A, and more.
  • NBA: Basketball fans can also find extensive betting options for NBA games, along with in-depth statistics and analysis to help them make informed bets.
  • NFL & NHL: Similar to the NBA, new betting sites also cover NFL football and NHL hockey games and provide live streaming for a more immersive betting experience.
  • MLB: Baseball lovers can bet on MLB games, as well as follow the live action and track the latest odds on new betting platforms.

Horse Racing

In addition to major sports leagues, new betting sites also cater to horse racing enthusiasts. Horse racing is a popular betting choice, and many sites offer extensive coverage of races from around the world. Bettors can watch live streaming of the races and explore various betting markets such as win/place, exactas, and trifectas. Accurate and up-to-date information on horses, jockeys, and tracks is essential for placing well-informed bets, and many new sites excel in providing this information.

Niche Sports

New betting sites also aim to provide options for fans of niche sports. Aside from major sports leagues and horse racing, these sites offer live streaming and betting options for sports like tennis, golf, rugby, and even esports. This wide range of coverage allows bettors to explore different markets and find new opportunities to place bets. Moreover, some betting sites have additional features like in-play betting and cash-out options, enhancing the overall betting experience for users.

Mobile Betting Platforms and Applications

The world of online gambling has embraced technological advancements, and betting sites nowadays offer seamless experiences on both, their mobile platforms and mobile applications. With an increasing number of people using mobile devices to access the internet and place bets, betting operators have optimized their platforms to cater to this demand.

Mobile-Optimized Websites

Many online gambling platforms provide mobile-optimized websites to cater to punters using smartphones and tablets. When accessing a modern website on a mobile device, it automatically adjusts the layout, design, and elements to fit the screen size and orientation. These mobile-optimized websites ensure that bettors have access to all the features of the desktop version, while enjoying the convenience of betting on the go.

Mobile-optimized websites have several benefits:

  • No need to download an app
  • Compatible across multiple devices and operating systems
  • Faster access to betting options and markets

Dedicated Mobile Apps

In addition to mobile-optimized websites, many operators also develop dedicated mobile apps to provide punters with a more tailored betting experience. These apps are available for download on popular platforms like Android and iOS and cater excellent user experience together with exclusive features such as push notifications, in-app betting promotions, and quicker deposits and withdrawals.

Some highlights of dedicated mobile apps are:

  • Customized user experience
  • Access to live streaming and in-play betting
  • Improved security and payment options

Betting on the Go

With the rapid growth of the mobile betting industry, operators have started to provide advanced features and functionalities on their mobile betting platforms and applications. Live streaming availability, easy navigation, and localization based on language and region preferences are some of the aspects that improve the mobile betting experience.

Betting on the go has become an essential aspect of the online gambling experience, as it allows punters to place bets conveniently, anytime and anywhere. As the industry continues to evolve and innovate, users can expect more cutting-edge features and personalized betting experiences on their mobile devices.

Country-Specific Betting Sites

In this section, we will discuss country-specific betting sites, focusing on two major regions: the United States and the United Kingdom/European Union. It is essential for bettors to choose websites that cater to their specific needs and conform to the local laws and regulations.

United States Sports Betting Sites

United States sports betting sites have been on the rise since the Supreme Court struck down the federal ban on sports gambling in 2018. Individual states can now legalize and regulate sports betting, and a growing number of them have done so. When looking for a sports betting site in the USA, it is crucial to ensure that it is licensed and regulated by the appropriate state authorities.

Some popular USA sports betting sites include:

These sites offer a variety of sports and betting markets, competitive odds, and secure payment options to cater to American bettors.

United Kingdom and European Betting Sites

In the United Kingdom, the UK Gambling Commission (UKGC) oversees and regulates the betting industry. The UK offers a vast selection of sports betting sites that cater to the diverse preferences of British bettors. Many of these UK-based betting sites also operate across Europe and are regulated by the Malta Gaming Authority (MGA).

Some top-rated United Kingdom and European betting sites include:

These sites offer a wide range of sports, in-play betting, mobile apps, and various payment methods to accommodate UK and European bettors. As a precaution, always verify that a betting site is licensed by the UKGC or MGA before signing up and depositing funds.

Remember to choose betting sites that cater to your specific location and interests. Always prioritize licensed and regulated platforms for a safe and enjoyable betting experience.

Frequently Asked Questions

What are the most popular new betting sites?

There are several new betting sites emerging in the market that offer unique features and competitive odds. Some of the most popular new betting sites include Space Sports, Mansion Bet, InterBet, and Vbet. These bookmakers offer a variety of sports, markets, and attractive bonuses for bettors.

What are the top sports betting sites?

When it comes to top sports betting sites, bettors should look for a combination of competitive odds, a wide range of markets, and excellent customer service. Some of the industry leaders in this field are 888 Sport, SportNation, and BetVictor, which are known for offering numerous betting options, promotions, and user-friendly platforms.

What are the best sites for beginners?

Beginners should focus on betting sites that are easy to navigate and offer comprehensive guides and tutorials. Bookmakers like Mr. Green and Bet365 cater to new punters by providing clear instructions, various betting options, and educational resources to help them get started.

What are the most trusted betting sites?

Trusted betting sites are those that have a reputable history, a solid regulatory framework, and a commitment to responsible gambling. William Hill, Paddy Power, and Mansion Bet are a few examples of well-established and credible bookmakers that have earned the trust of their customers through years of transparent operations.

What are the best new betting sites in the USA?

In the US, state regulations dictate which betting sites can operate legally. Some of the best new sites available for American bettors include BetMGM, which offers a first bet offer up to $1,000 with the bonus code SPORTSECYCLOPEDIA, and FanDuel, known for its innovative platform and bonus promotions, such as $150 in bonus bets.

What are the top global betting sites?

Global betting sites cater to an international audience, offering a variety of sports and markets, competitive odds, and multilingual support. Renowned global bookmakers include Bet365, which boasts an extensive range of markets, and 888 Sport, known for its attractive promotions and intuitive platform.