Who Will Come Out on Top in US Sports Betting Arena?

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In many nations around the world, it is a straightforward fight between sports betting companies to see which one will come out on top. However, the same cannot be said for the United States where the situation is more complex than in other countries.

The Supreme Court of the United States lifted the federal ban on sports betting on May 14, 2018. This has given the green light for sports betting to become legally available in the US but it is not as simple as that. It is now up to each individual state to provide the legal framework for sports betting to become available for residents inside the state.

Several states have taken steps to make online sports betting legal, including Colorado. Mobile sports betting is now legally available in Colorado and there is a good selection of CO sports betting apps on offer. BetRivers, BetMGM Sports, SportsBetting, DraftKings and William Hill are among those available to mobile bettors. This is good news for those residing in Colorado but what does it mean in terms of who will come out on top in the US sports betting arena?

While people in Colorado can enjoy betting on a huge range of sports using their mobile device, the same cannot be said for many other states in America. At the time of writing, Idaho, Wisconsin, and Utah are among those who are yet to make any steps in the legalization of sports betting, with the latter unlikely to do so due to the anti-gambling stance written into the state’s constitution.

Other states such as Delaware, New Jersey, Mississippi, West Virginia, Pennsylvania, and Colorado, have already made great strides in the legalization of sports betting. Colorado, as highlighted above, already has a good selection of sports betting apps but what does all this mean in terms of the leading bookmakers in the United States?

The fact things differ greatly between states makes it difficult to judge who will come out on top in the race to be the most popular bookmaker in America. However, we can already see the companies who are making significant strides within the states that currently allow legal sports betting. William Hill is a good example and they have been extremely proactive in providing states with sports betting. The British bookmaker has been in business for a long time and took full advantage of the changes in the legalization to offer their betting services in several states across the country.

Brands such as DraftKings and FanDuel were already in a strong position prior to the lifting of the federal ban on sports betting in 2018. Both companies have been offering real money sports fantasy games to people in the United States and quickly pounced on the opportunity to provide a sportsbook to capitalize on the huge following of NFL, NBA and MLB within the states. However, you will not find both sportsbooks on offer in each state where sports betting is legal just yet and the race is on to see who can cover the most ground.

As the overall sports betting picture becomes clearer in the country, we will soon know who is going to come out on top in the US sports betting arena.